ASCD
Association for Supervision & Curriculum Development
The Association for Supervision & Curriculum Development (ASCD) approached Ethan’s team with the goal of promoting their 2023 Annual Conference - One of the nation’s largest gatherings of education professionals.
The Approach
In order to properly promote the conference, CSG broke out the initiative into three phases: Early Bird, General Registration, and Last Chance.
Channels Utilized:
Meta (Facebook/Instagram)
Google
YouTube
LinkedIn
Programmatic (Display/Native)
Reddit
Results
Holistically, the Traffic and Conversion ads drove a total of nearly 2,050 registrations at a CPA of only $33.20/Registration.
2,047
Registrations
$33.23
Cost per Registration
93,885
Clicks
$0.88
Cost per Click
10,628,650
Impressions
$7.80
Cost per 1,000 Impr.
Meta Results
Registrations
CPA
711
$13.11
Clicks
CPC
11.8k
$0.45
Impressions
CPM
2.14m
$2.75
Slater and his team were satisfied with the results of this campaign; but more importantly, the client was thrilled. As an overall initiative, the CSG team managed to secure more than 2,000 registrations in a matter of months.
Creative Assets
